Your artistry deserves to be seen, remembered, and booked out — and that starts with branding.
 
The Lash Branding Mini Course (Ebook Edition) is a step-by-step guide designed to help lash artists build a clear, confident, and recognizable brand that attracts the right clients and supports long-term business growth. This isn’t just about logos or aesthetics — it’s about creating a brand experience that reflects your professionalism, elevates your value, and sets you apart in a saturated lash market.
 
Inside this ebook, you’ll learn how to:
Define your lash artist identity and brand mission
Clarify your ideal client and attract clients who value your work
Build cohesive visual branding (colors, fonts, and aesthetic direction)
Create a branded client experience clients remember and talk about
Develop your brand voice, messaging, and signature offers
Strengthen your social media branding with clear content pillars
Brand your pricing, policies, and service menu with confidence
Build a professional client journey from booking to aftercare
Improve your brand reputation through reviews, referrals, and community
Maintain consistency so your brand becomes recognizable and trusted
 
Each chapter includes guided workbook exercises that help you apply what you’re learning directly to your lash business — so you’re not just consuming information, you’re actively building your brand as you go.
 
This ebook is perfect for:
✔ Beginner lash artists building their foundation
✔ Experienced lash artists ready to elevate their brand
✔ Artists who want better clients, stronger loyalty, and higher perceived value
✔ Lash artists who want clarity, confidence, and consistency in their business
 
By the end of this mini course, you’ll have a customized branding roadmap you can revisit, refine, and grow with — helping you attract aligned clients, stand out in your area, and position yourself as a true professional.
 
You’re not just building a lash business — you’re building a brand.

This ebook shows you how to do it intentionally.
✨ Instant digital download
✨ Workbook-style exercises included
✨ Created by Erica Wilson, Founder of Lash Biz 101