Positioning Your Lash Brand: How to Charge What You’re Worth

Are you charging entry-level prices when your lash skills are already at a premium level?

So many lash artists struggle with pricing — not because they don’t have the talent, but because they don’t understand how to position their brand in the lash market. And here’s the truth: your prices aren’t just about your skill… they’re about your brand positioning.

That’s exactly what I’m diving into on this week’s podcast episode: Positioning Your Lash Brand.

Why Brand Positioning Matters

How you position yourself in the lash market affects:

• The types of clients you attract

• How much you can confidently charge

• The reputation and brand image you build

• The longevity and success of your lash business

When you know whether you’re in the entry-level, mid-tier, or premium category — and position yourself intentionally — you stop competing on price and start attracting clients who actually value your artistry.

What You’ll Learn in This Episode

In this episode, I break down:

✔ The 3 pricing levels every lash artist goes through

✔ How to figure out where your brand truly belongs in the market

✔ Why cheap pricing attracts bargain hunters (and how to avoid them)

✔ How to confidently move into mid-tier or premium pricing

Whether you’re a beginner building your clientele or an established lash artist ready to step into your premium era, this episode will give you the clarity and confidence you need to price your services with intention.

Ready to Elevate Your Lash Brand?

🎧 Listen to the full episode here: YouTube / Apple Podcast / Spotify

👉 Don’t forget to subscribe to the podcast so you never miss an episode packed with lash biz strategies and inspiration.

💌 If you found this episode helpful, pass it along to another lash artist who needs to hear it!

💬 And I’d love to hear from you — drop a comment below and let me know: Which level do you think your lash brand is at right now — entry, mid, or premium?

Positioning your lash brand isn’t just about raising prices — it’s about raising your confidence, your value, and the quality of clients you attract. Take this step seriously, and your lash business will thank you.