Tiered Pricing vs. Niche Pricing: Which Strategy Fits Your Lash Business?

As a lash artist, one of the most important decisions you’ll make in your business is how to price your services. Your pricing doesn’t just determine your income — it shapes your brand, your clientele, and the type of business you build.

In this latest episode of my podcast, we’re diving deep into a topic that every lash artist needs to understand: Tiered Pricing vs. Niche Pricing.

If you’ve ever asked yourself questions like: Should I offer classics, hybrids, and volumes at different price points? Or should I focus on just one style and brand myself as a specialist?💭Which approach actually helps me grow my lash business faster?

Then this episode is a must-listen.

What You’ll Learn in This Episode

In this episode, I break down:

• The benefits and drawbacks of both pricing strategies.

• Real-world examples of lash artists who’ve succeeded with each approach.

• How to attract the right clients — whether you’re offering multiple styles or mastering one.

• Tips to avoid burnout and make sure your pricing actually supports your business goals.

• Ways to encourage clients to upgrade and increase your income without feeling salesy.

Why This Episode Matters

Too many lash artists price their services without a strategy — and end up overworked, underpaid, or unsure of how to scale. Whether you want to be known for your signature lash style or you love offering variety, this episode will help you figure out which pricing model aligns with your brand, your skill level, and your long-term vision.

Listen, Subscribe, and Share

Ready to gain clarity on your pricing strategy?👉 Listen to the full episode here

If you love what you hear, make sure to subscribe so you never miss an episode!

And I’d love to hear your thoughts — are you team tiered pricing or team niche pricing? Drop a comment below or DM me on Instagram to join the conversation.

If you know another lash artist who’s been struggling to figure out their pricing or feeling stuck in their business, share this episode with them. It might be exactly the insight they need.

Let’s build confident, profitable lash artists — one episode at a time.